11/11/2026
Adelaide’s 2026 National Pharmacies Christmas Pageant is on Saturday, November 14.
Fun fact: It was Sir Edward Hayward, then owner of department store John Martin’s, who started the parade in 1933.
David Jones bought the store in the 1980s, but the pageant retained the John Martin’s name until the State Government took over the event in 1996.
State Records has numerous photographs of Christmas Pageants dating back to the 1930s, including when Rundle Mall was still a street.
Below are a selection of images of pageants gone by. What memories do you have of watching them?
See more photos in our Flickr album:
https://www.flickr.com/photos/state-records-sa/albums/72157627915011809/
Photos:
1: Father Christmas delights children and the young-at-heart during the first pageant in 1933, pictured rolling through Rundle Street (now Rundle Mall). SRSA GRS11929/1/ Image 1
2: A wintery and wet Christmas pageant parade in 1995 with Father Christmas, a sled, reindeers and elves, plus the Channel 9 camera operator to capture the fun. SRSA GRS 11929/1/26
3: A bus bright and colourful bus on the way to the Magic Cave in 1985. SRSA GRS 11929/1/66
4: The pageant queen in 1977 going past the Queen Victoria Statue. SRSA GRS 11929/1/9
5: Celebrating Christmas in 1960. SRSA GRG7/70/103
6: A regal-looking elephant float is pulled along the route in 1948. SRSA GRG7/70/98